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Approved Dealers
New Campaign promotes reliability and trust in car dealers.
AutoSure New Zealand has launched a bold new car dealer support campaign to promote reliability, quality and trust in its approved dealers to the public.
The campaign is based on a series of television commercials promoting an 'AutoSure Approved' quality brand, with a tag line of 'Raising The Standard' to the car buying public.
To become an AutoSure Approved dealer, car dealerships have to agree to a code of ethics and standards governing the way they do business. It covers such tenets as:
- providing professional services to all customers
- ensuring dealers avoid exaggeration, misrepresentation or concealment of pertinent facts
- abiding by applicable laws
- ensuring all advertising is accurate and not misleading.
